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Commercial

Decathlon Ludhiana

The Client

Decathlon is a sports retail company based in France producing equipment for almost every sport imaginable. Today Decathlon sells sporting goods in more than 500 stores and employs more than 40,000 people in 24 countries. Decathlon is the European market-leader in sportswear and sports equipment.

In order to deliver continued sales growth in the extremely competitive and new category for Indian retail market which is largely dominated by pop & mom stores. The primary objective of the programme is to introduce concept of sports within all the levels of society at a cost & quality level which secures customer loyalty.

Our Strategy

Decathlon appointed Aeon’s project management team to support the programme and its challenges within the retail environment offering Project, Design, Cost and Construction Management services. In addition Aeon provides regional on site project management support, taking responsibility for communication with the local supply chain and for the coordination and delivery of the onsite installation. Aeon has integrated into the client’s project team to deliver a high standard of project development, monitoring and control, which has enabled accurate and timely communication throughout the project team and the external supply chain. In addition, we carried out site visits to ensure the works were carried out by competent suppliers.  This has promoted a positive Health & Safety culture amongst  team members, site personnel, the main contractors and other stakeholders.

Project Results

Aeon was instrumental in directing various value engineering meetings to reduce the original estimate down to a construction cost that would achieve an acceptable return. In the negotiation process with the selected contractor the cost was reduced even further, thus giving the Client an even better return. The challenge over the next two months will be to achieve the very tight programme in order for Decathlon to start trading before the Christmas season.

  • Strategy

    Corporate Fit Out

  • Client

    Decathlon Ludhiana, India

  • Project Area

    30,000 SFT

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